ABOUT EVEREADY
Eveready is one of India’s most reputed FMCG companies. The company has a portfolio comprising of dry cell batteries (carbon zinc batteries, rechargeable batteries and alkaline batteries), flashlights (torches), CFLs (Compact Fluorescent Lamps) and packet tea. It has also recently forayed into the mosquito repellant industry.
When I was a kid this battery ads for mockery, if the battery ABC No. 1 in Indonesia, but if Eveready No. 1 in the World. Actually ABC really sell more in Indonesia than ABC in the market.
